Writing

Long-tail technical notes

Error codes, migration gotchas and undocumented behaviour — tagged to the lifecycle stage each one belongs to.

Activate · 8 Sept 2026

What SAP CDC actually sends downstream when consent changes

Consent updates in SAP CDC fire an event — but what your ESP does with it depends on whether the integration reads that event or reads a nightly batch. Most read the batch.

Identify · 25 Aug 2026

Tracking a modal-only OIDC login flow without polluting your funnels

A login flow that runs entirely inside a modal breaks standard analytics twice over — once on view tracking, once on action naming. Here's what to instrument instead.

Unify · 11 Aug 2026

Why SAP CDC email-based merge rules break silently

Email-only merge rules in SAP CDC look correct in testing and reverse themselves in production. Here's the exact sequence that causes it and how to design around it.